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Capgemini

Activating brand positioning, content and customer experiences.
PROJECT Creating differentiation through messaging and visual design
WHAT WE DID Several creative and content projects from small- to mid-sized creative engagements
CLIENT A global consulting company with more than 200,000 employees and $16 billion in annual revenue
TIMELINE 3 Weeks of design and 7 weeks of front and back end development

PROJECT INFORMATION

Capgemini targets multiple markets with innovative, go-to-market vertical solutions and products that drive digital transformation. Capgemini moves fast on brand and marketing fronts to get the right message in front of the audience, and it needed an agency to quickly activate smaller creative campaigns and assets. 
The projects include digital and a range of non-digital concepts and activations. We act as a true extension of Capgemini’s team, with direct connections to the CMO and Head of Marketing Operations. We are well versed on the company’s brand guidelines and developed a process to expedite delivery of creative assets.
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CHALLENGES

  • Capgemini has a full internal team so we need to work alongside them and in collaboration with these global teams
  • The team needs support to execute campaigns into market, and relies on BRINK to define and design
  • Speed to market and pixel-perfect creative are paramount to launch programs and get them in front of the right audiences quickly
  • BRINK needed to understand the brand, interpret messaging and content, and provide ideas for campaigns across specific geographies and vertical markets
  • Quick ramp on new projects is days not weeks; when client says jump we jump
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RESULTS

BRINK and Capgemini have worked together collaboratively since 2018 across over 8 verticals and several solutions areas. We give Capgemini the ability to scale brand, creative and marketing campaigns very quickly while minimizing the internal investment. 

As a result, Capgemini continues to experience quarter-over-quarter growth and has been able to move quickly into markets that amplify revenue.

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Working with BRINK is as seemless as working with our internal team. The team on our account is very senior and know how to break down process to deliver results where they matter- getting our messaging and creative in the front of the right audiences to drive growth.
Capgemini CMO

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