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US Soccer

Driving the mobile experience for the US' largest soccer organization.
PROJECT We led mobile development and program management for the US World Cup app.
WHAT WE DID BRINK collaborated on the design, development and launch of a mobile application for the world’s largest soccer event, the World Cup.
CLIENT U.S. Soccer is one of the sport’s organizational leaders.
TIMELINE Onboarding to mobile launch was completed in 6 months.

PROJECT INFORMATION

The new U.S. Soccer app gives fans an immersive matchday experience for both the men’s and women’s teams, providing the opportunity to explore exclusive content and follow match play via live stats, and offers an innovative event-tracking display. It also enhances the on-site experience by connecting U.S. Soccer Insiders to activity in and around the stadium and elsewhere. 
BRINK was brought on as the lead agency for the development and launch to support the World Cup event in concert with AKQA. The app we developed gives fans unrivaled matchday access with the latest women’s and men’s schedules, scores, highlights and stats. Fans stay up to date on every match announcement and ticket sale, while every moment is tracked with one-of-a-kind visualizations and play-by-play commentary.
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CHALLENGES

  • Mobile app needed to be design, developed and deployed in an aggressive timeline to support the Women's World Cup
  • The app needed to serve common stats and gameday updates
  • It needed to be real-time to enable fans to use it as a second screen during the match or the primary screen if they were away from a TV
  • The secondary challenge was to move through the development process in iterative sprints, thereby speeding time to market to meet critical World Cup timing demands
  • Working with existing agency who was leading UX and Design
  • Lead a large multi-disiplinary team of UX, visual design, interactive designers, technologists and third parties

RESULTS

The US Soccer app was launched and generated more than 30 million downloads over 10 days becomes an instant success for user who wanted to engage with content when they wanted it. 

Not to mention the US Soccer women's team won the World Cup!

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CHAT WITH US ABOUT HOW WE HELPED EXECUTE FOR US SOCCER.

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