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Skyworks

Enterprise B2B digital maturity strategy, global website and replatform.
PROJECT Agency of record for digital marketing, data, marketing technology and content
WHAT WE DID Created a digital strategy and then executed a new global website redesign and replatform.
CLIENT Skyworks Solutions is a $4 billion IoT and semiconductor company.
TIMELINE Initial strategy, website redesign and replatforming took 7 months. We have an ongoing partnership as the digital agency of record.

PROJECT INFORMATION

Skyworks Solutions has a 20-year history of delivering innovation across markets through solutions and connectivity applications spanning 5G, autonomous automobiles, healthcare, connected home, IoT and smart home. Their market was shifting from a select few customers, into broader markets that spanned thousands of potential customers. As such, the company needed a new plan of attack
While the company drives innovation, it needed to ensure the brand, website, and marketing technology enabled it to support customers through a focus on approachability, performance, and efficiency. It looked for a partner to drive a leadership position and chose BRINK based on our experience, expertise in the market, accountability, and onsite collaboration in its Irvine, California headquarters.
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CHALLENGES

  • Skyworks’ market was shifting from one specific market segment (mobile).
  • 20 broad markets needed to be considered across multiple customer segments.
  • Needed a vision, digital maturity plan and strategy across digital channels to reach the right audience at the right time with the right message and experience.
  • Needed to define digital brand from the ground up including color palette, typeface, imagery and positioning.
  • Lacked an enterprise experience management platform (Sitecore).
  • Security and infrastructure to support a growing audience and traffic.
  • Implement analytics to track against goals.

RESULTS

Skyworks now has a new global digital strategy and website enabling advanced personalization, enterprise content and asset management. Skyworks is advancing down the path towards digital maturity and the repeatability and scalability of successful campaigns and programs supporting new markets and revenue streams. It is building a foundation for scale and performance using a leading technology platform. 
A new vision, strategic plan and customer experience created the front-end engagement Skyworks needed to better support customers and partners, but it needed a true enterprise-grade martech platform that will sustain a leadership position and scale over time. Our strategy was built on a concept of advanced personalization; the new website needed to recognize customers, learn from their behavior and serve up experiences and content that was unique to them.
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